Manasi 7: Conscious Beauty With Scandinavian Elegance
Sophia, The LuxEco Edit
11/7/20253 min read
Manasi 7: Where Minimalism Meets High Performance Beauty
Swedish brand Manasi 7 stands for what modern beauty rarely achieves — depth within simplicity.
Founded by makeup artist Susanne Manasi Persson, the brand bridges the gap between natural and professional performance. Its products are meticulously crafted in small batches, using certified organic ingredients and refined pigments that rival mainstream luxury formulas.
In a world of excess, Manasi 7 speaks softly — yet with conviction. Its design, philosophy, and product architecture all reflect one pursuit: balance between beauty, ethics, and longevity.
The Philosophy of ‘Slow Beauty’
Manasi 7’s name reflects its structure: the number 7 symbolises the seven guiding principles that anchor the brand — Slow, Select, Pure, Natural, Simple, Symbiotic, and Contemporary.
Each principle is not marketing language but a framework for decision-making.
Slow: products developed consciously, not seasonally.
Select: choosing only sustainable raw materials and fair suppliers.
Pure: clean formulations without synthetic dyes, silicones, or GMOs.
Natural: plant-based, traceable ingredients.
Simple: multipurpose formats that reduce waste.
Symbiotic: harmony between humanity and environment.
Contemporary: high-performance design aesthetics.
This concept sits perfectly alongside The LuxEco Edit’s ethos of meaningful consumption and refined restraint — values also echoed in Slow Beauty Explained: Embracing Sustainable Skincare.
The Craft of Colour
At first glance, Manasi 7 might seem minimalist. But behind its pared-back packaging lies a deep knowledge of colour science. Each product is designed to be buildable, blendable, and multifunctional, allowing users to mix pigments directly on skin.
Their hero line, All Over Colour, doubles as lip, cheek, and eye tint — a single pot replacing three separate items. Shades like Etruscan, Duras, and Chamoisee show the brand’s understanding of nuanced undertones and skin realism.
By reducing the number of products without compromising artistry, Manasi 7 delivers a quietly radical approach: performance through precision, not excess.
Formulation Integrity
Every formula is made in Italy and Sweden under strict EU cosmetic safety regulations. The brand avoids synthetic preservatives, relying instead on naturally derived antioxidants and stabilisers like vitamin E and rosemary extract.
Key ingredients include:
Murumuru Butter – rich in essential fatty acids, maintaining skin elasticity.
Shea Butter & Beeswax – provide structure and natural protection.
Jojoba Oil – mimics skin’s natural sebum, ensuring smooth application.
Rice Bran Oil & Candelilla Wax – add nourishment and a soft, creamy texture.
This hybrid between skincare and colour makes the range compatible with mindful minimal routines — similar in spirit to Evolve Organic Beauty’s Conscious Skincare Innovation.
Design and Sustainability
Manasi 7 treats packaging as an extension of philosophy. Every component is recyclable, reusable, or biodegradable, with glass jars and aluminium lids replacing plastic wherever possible. Outer boxes use FSC-certified paper and vegetable-based inks, while refills and minimal refit systems reduce long-term waste.
What distinguishes Manasi 7 is restraint — both visual and material. Its monochrome palette and sleek typography reflect Scandinavian clarity; its product lifespan reflects environmental respect.
The brand reminds us that design elegance and ecological intelligence can share the same sentence.
Bridging Beauty and Responsibility
Unlike many “clean” brands, Manasi 7 avoids moralising. It doesn’t demand perfection; it encourages progress. Its slow-release launches and limited core range prevent overproduction, while batch-based manufacturing guarantees freshness.
This pragmatic purity positions the brand within a growing wave of high-performance slow beauty — a movement that values science, craftsmanship, and emotional connection equally.
In this, Manasi 7 parallels how OSKIA Skincare: Nutrient-Rich Skincare with Sustainable Design merges efficacy with ethics.
Key Products to Know
All Over Colour — The brand’s signature multitasker for lips, cheeks, and eyes.
Bronzelighter — A creamy, light-reflecting formula for natural radiance.
Skin Enhancer — Concentrated coverage that doubles as foundation or concealer.
Strobelighter — Subtle glow without shimmer overload.
Eye and Lip Definer — Precision pencil made from natural pigments and wood sourced from managed forests.
Each piece exemplifies what Manasi 7 calls intelligent beauty — thoughtful, adaptable, built to last.
Editorial Reflection: The Art of Less
In an industry obsessed with newness, Manasi 7 offers a rare pause. It invites us to edit, not accumulate; to find identity not in abundance, but in alignment.
Beauty, it suggests, is not about having more — it’s about choosing better, again and again.
For The LuxEco Edit, this is the heart of modern luxury: the art of less.
